Google Caffeine Update: How effective it’s going to be?

Jude Festus    Google    

Finally the much awaited Google Caffeine is live.

As per Google the new Caffeine update will provide 50 percent fresher results for web searches.

Which means Google has to craw and index the web pages very frequently than the previous algorithms. So the frequency of updates and the volume of the data will be more, which throws some very interesting stats:

• Every second Caffeine processes hundreds of thousands of pages in parallel -if this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day
• You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles

This new update also throws some interesting questions:

• Will Content spammers exploit this opportunity?
• Will Google pay more attention to the “new” result than the “relevant” result in future?

Time will answer these questions. Let’s wait and watch..

Twitter: Find and follow people of similar interests

Jude Festus    Google, Twitter    

Google recently launched a new experimental service in Google Labs
called Google Follow Finder. This will help you to expand your
Twitter network by suggesting profiles with similar interest.
This came as a boon to me as i was quite frustrated with Twitter's
search features. Finding profiles of your interest in Twitter is
pretty simple with with Google Follow Finder, simply enter your
Twitter account name and you’ll see a list of people you might be
interested in following. You can also get interesting suggestions
by entering other Twitter user names. Here’s what it looks like:

 



If you see someone you want to follow, just click “Follow on

Twitter,” log in, and they’ll be added to your following list in
Twitter. This integration is based on Twitter’s new @anywhere
frameworks, which make it easy for any site to add Twitter
functionality. We’re using the frameworks to provide dynamic
information about Twitter accounts and one-click following.
The lists in Google Follow Finder are generated using public
following and follower lists on Twitter. For example, if you
follow Mattcutt and Google Blof on Twitter, and most people who
follow Mattcutt and Google Blog also tend to follow other important
SEO folks in the industry. So in this case Google follow finder may
suggest other SEO folks as a “Tweep you might like.” The list of
“Tweeps with similar followers” is simply a list of accounts with
similar follower lists to yours.


Happy Tweeting Guys!

Google search becomes more social

Jude Festus    Google    

Word of mouth publicity is considered as one of the most effective marketing tactic. The reason is obvious because we go with the suggestion of the people whom we trust. Let’s say if you want to buy a book do you prefer “someone’s review or your friends review? More likely it must be your friends review. How you’re going to find the reviews of your friend!!! Well, Google has come up with a solution to search your friends blogs, twitter and whatever he/she has shared. To make your account searchable you have to set a Google profile page and you have to decide what you have to share.

A short video by Google on this below:

Concerns about this new feature:

1. Privacy Issues

It’s good for the people who loves you. What about the people who hates you? Won’t they misuse it?
It’s all in your hand. If you think there is a risk involved don’t go for it and you don’t have to create your Google profile. Just simple as that.

2. Content Spamming
Twitter and Facebook are already smothered with content spammers who does that for marketing benefits. My suggestion is not to add someone as your friend whom you don’t know anything about in any of the social networking sites unless you have any marketing intentions.

How it’s going to benefit Google?
As most you might know Google ads is the main revenue source for Google and this initiative will definitely help them a lot. Setting up a Google profile will help them to understand more about each visitor and they can serve better targeted ads to you. As a Google Adwords user i’m really waiting to see this feature included in Google Adwords

Well for the people who cry about their privacy, don’t login to Google profiles when you search something in Google. And if you’re using Google Chrome you have the incognito mode… Just simple as that.

Breaking News: Jaiku is acquired by Google!

Jude Festus    Google, News    

Just 3 hours back Google announced that it has acquired Jaiku. Well, For the folks who don’t know what Jaiku is, Jaiku is a website which provides micro blogging service, a clone of Twitter.

Current Jaiku users can still use the service normally, and new folks can sign up for an invitation to the service when they’re ready to expand.

I’m just wondering why Google didn’t buy the much popular micro blogging service Twitter.

Source Googleblog