Real good news for the gadget lovers, the search giant Google’s laptop powered by its own Chrome software is launched. Google Dubbed Chromebooks, the laptops, run on the technique of cloud based OS (operating system) and expand its Web browser Chrome.

Google Chromebook Launch

These laptops were announced two years back and were seen as a direct threat to Microsoft’s Windows franchise. And why only Windows, Chromebboks were also seen as an attack to Apple, manufacturers of Mac Computers and iPads. For past two years Apple and Google have been betrothed in neck to neck competition in the market of smartphone.

If you are also planning to own this proud possession of Google, the new Chromebooks, you need to know few things regarding it. Here is what all you are curious to know about Google Chromebooks.

1) If you are thinking how the Chromebooks would work, here is the key. Keeping web in mind, Google has tailored Operating System Chrome for the laptops. So, most of the features of the laptops would work if the Chromebooks is connected to the internet. The user applications, photos, movies, music, games and the documents would be on cloud. Cloud computing on Chromebooks would lessen the burden of time taking activities of traditional PCs including backing up files, installation of software and running antivirus checks.

2) No storage is required for Chromebooks as everything is on cloud. The laptops of Google would be thoroughly integrated with Google’s online service of cloud. This would enable the laptops with no capacity for storage. However, there would be slots to plug in other storages devices.

3) Samsung Electronics Co and Acer Inc are making the first Chromebooks. If you wish to buy them, log on to Best Buy and Amazon.com Inc in the US and have it for $299 to $499

4) The pricing of OS is another thing you would be thinking of. With the organization’s mobile OS Android, the Chrome Software would be free. Google sees this as the urge of people to surf more and search often so that the Internet Ads business gets a boost. Besides in the US, Google is planning to give the businesses its Chromebooks in addition to its technical support in form of hurdle free solution for a minimal price of $28 per month.

5) Google Chromebooks will run on Intel Corp’s Atom chip if you are bothered about its processor.  Google has though assiduously worked to ensure that Chromebooks can be used offline, the computing model however, relies on being connected to the Internet. Google has claimed that it will enable offline support for services like Gmail, Cal and Docs. very soon.

6) The boot up time of the Chromebooks would just eight seconds. Each time a user turns it on, the software in chromebook would check the updates online and always boot automatically with the latest version.

7) Last and most important thing that you are interested in is security features of Chromebooks. You do not have to worry on that part even. Google Chromebooks are equipped with Sandboxing or secure tabbed browsing, verified boot and data encryption. These features enable Chromebooks with multilayer security hence nullifying the use of anti-virus software.

Buy these laptops online in Britain, France, Germany, Italy, Spain, Netherlands and the United States. And India would be soon seeing its launch by early 2012

How exactly can you find out whether your website is affected?

Google has confirmed that change in its algorithm has tumbled tons of websites and as pointed out by statistics, approximately 12% of websites has been influenced by this move. So, how will you find out whether your website is included in that list or not? You need not call any tech savvy for discovering this stuff.

One easy way is, go to trends.google.com and log in using your mail id. You will know the fate of the website and the impact of panda update by typing the URL of the website in the box provided. While searching use the “last 12 months” parameter. Another way is to analyse your analytics data for the last 3 months.

Below is the Google trends for wisegeek.com which is one of the worst affected website. See how the graph is going down in the recent few days.

Check for the number of keywords for the last 3 or 4 months in your web analytics. See whether it’s dropped or not.

Popular websites like labnol.org has been worst hit by the panda update. It has lost almost half of its Google’s traffic by this new intervention. In this regard, Sistrix has released a comprehensive list of the worst hit websites due to the innovative benchmark of Google’s search engine. List of worst affected websites below:

Tips for lifting your lost poise

Having lost your potential visitors you are left distressed because of content farming update from Google. Now it is essential to boost the traffic and restore the page ranking. So let us find out what can be done for improving the traffic and build up the lost empire as before.

Now the hottest topic of the day is finding out the ways and means for fixing the problem of website traffic. A number of sites have already started musing over this issue by having discussions and more chats for finding out a solution.

The fact is it is not so easy to regain the lost traffic and as many others think it cannot be achieved overnight. You have to work hard to recover the rankings and it will take some reasonable time.

First step is to find out what exactly you have lost? Find out from the Google’s trend how badly is your website affected and drag in some statistical data regarding the percentage of lost traffic. Do some homework to find on what basis Google has downsized your website.

Find out whether the low ranking was due to the content of the article or it was due to the particular keyword. Improve the standard of your content by sticking on to the value. First accept that if you have lost more than 60-70% of the traffic then nothing more can be done for bringing it back. In case your loss is only 15-25% then something could be done for improvising the site.

Some tips are given below for fixing your problem:-

• Rationalize the most important pages which caused the problem
• Delete the unwanted pages which were created by using cheap content farming techniques
• Proper use of Nofollow tag and Canonical tag
• Hire genuine writers who could do wonders to rebuild your traffic
• Restructure the site with improved content by keeping users in mind

Above all, you should remember one thing. Google’s server will again list out your site in the first page, if your content and quality is genuine. So do not try to cook the content. Take time to analyze the issue. You can also write a feedback to the Google mentioning the changes you have made. Wait patiently for some time and follow the results.

Expand your sources

Another way of sorting out this issue is to broaden your horizons. Don’t just depend on Google alone. Share information to your friends and well wishers by newsletter which can bring you more traffic. Add yourself in community sites like Face book and twitter. You can also include advertisement about your product or add some latest developments of your site in social websites. Nowadays, many potential users seek information from these social sites and this could help in restoring your traffic. Social sites have become a powerful medium now and make best of use of them for your product.

To conclude, you have to deal with this issue in creative approach. Think from the perspective of the user and find out what he will expect from you. Avoid including low quality content on your site. Instead devise a new plan by adding fresh inputs which are genuine and unique.

Content farm is nothing but a company which handles and pays lot of freelancers to write and to produce greater number of texts or articles for increasing the rating of their website or blog using the Search Engine Optimization technique. These articles or texts for that matter are purposely written to satisfy the algorithms of the search engine thereby increasing their page ranking and number of potential customers to their site. To put it simple, they can generate revenue by attracting each and every visitor to their web page.

Now the issue before us is Google has silently introduced a major change in the algorithm of the search engine which decides the fate of the thousands of website owners across the world. Instead of displaying search content from content farms (which it was doing before) now Google has switchover to generate good quality search results for its user. Nevertheless, Google has not fully implemented this algorithm change worldwide. Now to begin with it has introduced this change from middle of February in U.S. alone. It has plans to progressively execute this change to other countries also.

This innovative idea of Google would for sure have large impact on low quality content farms who were once finding the top listed page ranking through search engines. Needless to say it would reduce the page ranking of many popular (!!) websites who were once boasting themselves as No.1 in the content world.

But what about the poor user who entirely depend on Google for searching anything from booking a move ticket to understand complex mathematical calculations. The user should thank the Google full heartedly because this update would fetch him better results ever before. And he would enjoy the original content generated from one of the good website which gives value for the stuff and not only for page ranking.

As per Google the new Caffeine update will provide 50 percent fresher results for web searches.

Which means Google has to craw and index the web pages very frequently than the previous algorithms. So the frequency of updates and the volume of the data will be more, which throws some very interesting stats:

• Every second Caffeine processes hundreds of thousands of pages in parallel -if this were a pile of paper it would grow three miles taller every second
• Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day
• You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles

This new update also throws some interesting questions:

• Will Content spammers exploit this opportunity?
• Will Google pay more attention to the “new” result than the “relevant” result in future?

Time will answer these questions. Let’s wait and watch..

A short video by Google on this below:

Concerns about this new feature:

1. Privacy Issues

It’s good for the people who loves you. What about the people who hates you? Won’t they misuse it?
It’s all in your hand. If you think there is a risk involved don’t go for it and you don’t have to create your Google profile. Just simple as that.

2. Content Spamming
Twitter and Facebook are already smothered with content spammers who does that for marketing benefits. My suggestion is not to add someone as your friend whom you don’t know anything about in any of the social networking sites unless you have any marketing intentions.

How it’s going to benefit Google?
As most you might know Google ads is the main revenue source for Google and this initiative will definitely help them a lot. Setting up a Google profile will help them to understand more about each visitor and they can serve better targeted ads to you. As a Google Adwords user i’m really waiting to see this feature included in Google Adwords

Well for the people who cry about their privacy, don’t login to Google profiles when you search something in Google. And if you’re using Google Chrome you have the incognito mode… Just simple as that.

Just 3 hours back Google announced that it has acquired Jaiku. Well, For the folks who don’t know what Jaiku is, Jaiku is a website which provides micro blogging service, a clone of Twitter.

Current Jaiku users can still use the service normally, and new folks can sign up for an invitation to the service when they’re ready to expand.

I’m just wondering why Google didn’t buy the much popular micro blogging service Twitter.

Source Googleblog