Browsing all articles from February, 2008
Feb
26
3

No more hopping :-)

Author Jude Festus    Category General     Tags

If you see my blog stats the time line between my last two posts is like “trillion years”, as if my blog is in sleep mode. One in October ‘07 and the next one in Feb ‘08… Going forward i’m planning to blog regularly. So bookmark this page and visit again. As i’m a new born spider in this blogging world, i would love to hear the feedback about this blog. The comment box in this blog is open to accepts all rotten tomatoes and sweet bags :-) . What’s in your mind, throw it now!

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Feb
26
0

Change in Adwords Policy: A fatal blow for Affiliates?

Author Jude Festus    Category Adwords     Tags

Spider (It’s Me) was amused by the fact that Google Adwords approves the ads even if the displayed url and the landing page url’s are different. Many affiliate marketers including some top affiliates in the industry give the affiliate redirects links in the landing url which is a easy way of money making (If you bid for the keywords in a right way :-) ).

Unsurprisingly, Google announced it’s change in policy on feb 19th. As per the new policy your ad’s display URL should match its destination URL (the URL of your landing
page). The new rule will be effective from April 1st. Hope it’s won’t be just another PigeonRank hoax for April 1st :-)

If you’re using tracking URLs within the destination field of your ads, the URL of your landing page should match  your display URL, to get your ads approved.

Here’s what Google has to say about the change in policy:

We’d like to give you advance notice
of an update to our display URL policy, which will take effect on April 1st.

In response to advertiser and user feedback, and in an effort to
provide more relevant advertising results and a higher quality experience
for our users, we have made the decision to no longer allow certain
exceptions with regards to our display URL policy. This includes, but is not
limited to redirects and vanity URLs. This policy will be strictly enforced
regardless of past approvals and will apply to all advertisers, beginning on
April 1st.

In line with our existing policy, we will continue to require that
your ad’s display URL match its destination URL (the URL of your landing
page).

For example, if your destination URL is www.google.com, your display
URL must also be www.google.com. The following would not be acceptable
display URLs for an ad for www.google.com:

* www.google.co.uk – because this URL leads to a different site

* www.gogle.com – even though this URL simply redirects to www.google.com it
is still not acceptable

* www.gooogle.com – because this URL leads to a page showing content
identical to www.google.com

What about tracking URLs?

We do understand that many advertisers utilize tracking URLs within the
destination field of their ads. Therefore, if the URL of your landing page
matches that of your display URL, your ads will be approved.

For example:

Display URL: www.google.com/adwords

Destination URL: www.trackingurl.com/google123

–> Landing page URL: www.google.com would be acceptable

Display URL: www.google.com/adwords

Destination URL: www.trackingurl.com/google123

–> Landing page URL: www.trackingurl.com would not be acceptable

Are sub-domains still acceptable?

Yes, the use of sub-domains and additional text within the display will
continue to be acceptable provided the top-level domain matches the URL of
your landing page.

For example, display URLs such as the following:

sub.google.com

google.com/extratext

www.google.com/extratext

would all be acceptable for the landing page URL below, as the
top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

In light of this update to display URL policy, we’d encourage you to
make any necessary changes to your ads in advance of the April 1st date to
ensure that they’ll run without disruption by future disapprovals related to
this policy.

Saying that, now affiliate marketers has to strain a bit in making content rich website instead of just url redirects to their affiliates. So for seasonal sales blasts, affiliate marketers have to plan at least a month ahead.  What do you say about this? Spider Loves to hear from you!

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