The much anticipated Yahoo search and Bing integration is complete and ready for the advertisers. As a part of the transition you need to migrate your ppc campaigns from Yahoo to Microsoft adcenter. Once you login to your Yahoo ad account you will be shown a page with the steps for migration.
Transcript from the Yahoo blog.
You’ll be ready for the expected October move of Yahoo! Search ad serving to adCenter
As part of the Yahoo! and Microsoft Search Alliance, all Yahoo! Search Marketing advertisers will transition to using the Microsoft Advertising adCenter search application. Yesterday Yahoo made this announcement in it’s search advertising blog. Once the transition of your Yahoo! account to adCenter is complete, you’ll have one account that will enable you to:
Reach up to 150 million search users combined across Yahoo! Search and Bing
Get up to 62% more search volume than on Yahoo! alone
Get more value for the time you spend managing campaigns
Before beginning the transition process make sure that you are using IE latest version. Microsoft adcenter is not compatible with Chrome.
Huh! Now we don’t have to manage three accounts…
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Hmm its a welcome move from Microsoft. Microsoft has been involved in many good activities recently. It also developed a website called ‘ Ciao ‘ for associated content and a potential for writers to earn based on their skill. Finally Microsoft has been going good to the community apart from hackable Operating Systems.
Thanks Anil. That’s really a good info.